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Our History

Pioneering Change,
Table by Table

Imagine a vibrant digital menu that showcases dishes
beautifully in any language. This isn't just ordering;
it's an immersive dining experience t'order is creating today.

Through data and AI, we uncover the hidden needs of diners,
helping restaurants improve day by day.
And the exciting future of the dining industry?
t'order is crafting that too.

Our Mission

Empowering Owners to
Run Thriving Businesses

We simplify restaurant operations,
empowering owners to focus on growth and excellence.
This not only benefits owners but also elevates
the dining experience for guests.

Our mission is to create a thriving dining ecosystem
where innovation empowers owners to succeed
and guests to enjoy exceptional experiences.

Our vision

Creating a Healthy Flow
in Dining Culture

  • Workflow
    Redefined
  • Data-Driven
    Future
  • Borderless
    Impact
  • 01 Workflow Redefined

    Streamlined Operations

    From opening to closing, t'order enhances key aspects of operations. We help optimize workflow, allowing owners to focus more on delivering exceptional dining experiences and managing other crucial business elements.
  • 02 Data-Driven Future

    Data-Driven Insights

    t'order transforms data into a powerful business asset. By blending AI with guest insights, the system serves up success, helping restaurants evolve and improve with each order.
  • 03 Borderless Impact

    Global Ordering Revolution

    Breaking language barriers, t'order enables guests to order in their preferred language. We are building a future where ordering is effortless for everyone, everywhere.

Core Value

Driving the success
of businesses we support

We empower restaurant owners to succeed,
fostering a thriving dining ecosystem.
Their survival is our responsibility; their growth, our pride.

  • 01_On the Ground:

    Where Reality Meets Innovation

    We believe in boots-on-the-ground solutions, with restaurant owners' success as our north star. From seamless ordering to smart insights, we don't guess; we go, immersing ourselves in our clients' world to craft solutions that truly matter. Because in this business, real change happens at the table, not on the drawing board.
  • 02_Grit:

    Our Tenacity Changes the World

    We mirror the intense dedication of restaurant owners, acting swiftly and improving constantly to turn challenges into triumphs. Pushing beyond adequacy, we pursue excellence and overcome obstacles to deliver results. In this relentless pursuit, we thrive and grow endlessly.
  • 03_Persistence:

    Principles above Change

    Amid rapid change, we stay true to our principles, pursuing innovation without compromising our values. Step by step, we advance steadily, driven by the trust we've built.
  • 04_1st Mover:

    We Set the New Standard

    We, as pioneers, break boundaries to set new industry standards, driving market innovation. Never settling for the familiar, we boldly take on challenges that make a real impact. Our success inspires others, as we lead the way in relentless pursuit of innovation.

Our Story

2019
2020
2021
2022
2023
2024
Foundational Growth

In 2019, t’order achieved several key milestones. We were officially incorporated and established our R&D center, leading to the launch of the t'order tablet ordering system. Our innovation was soon recognized when we received the Grand Prize for Product of the Year at G-FAIR.

Innovation & Expansion

In 2020, t'order continued to build on its success. We applied for a patent for our unmanned ordering system and were selected for the 1st Global Entrepreneurship School. Additionally, we signed an exclusive advertising contract with HITEJINRO, launching our advertising platform.

Recognized Excellence

In 2021, t'order garnered several prestigious recognitions. We were selected as This Month's Outstanding Mid-sized Enterprise Product. We won multiple awards, including the Small and Medium Enterprise Management Innovation Excellence Award and the Venture Startup Promotion Contribution Award in the Youth Enterprise Category, all underlining our continued innovation and growth.

Rapid Ascension

In 2022, t'order reached new heights. We were named a Baby Unicorn and later recognized as a Leading Company for Industrial Convergence and a Youth-Friendly Small Giant Company. We successfully completed Series A funding, achieving a valuation of $115M, and capped the year by winning the Grand Prize in DATA Stars & Global Excellent Company.

Global Expansion

In 2023, t'order expanded its global presence by incorporating t'order Canada. We celebrated further achievements by winning the Global Business Expansion Contest and being selected as a Preliminary Unicorn. We received the Presidential Commendation for Job Creation at the Korea Best Workplace Company Awards, as well as the Best Excellence Prize in the Try Everything Korea Challenge, highlighting our commitment to innovation and community impact.

Strategic Milestones

In 2024, t'order achieved significant milestones, beginning with the successful closure of the 1st round of Series B funding, reaching an enterprise value of $230M.
We were selected as a Small Giant Company and received the Minister's Commendation at the Korea Entrepreneurship Culture Awards from the Ministry of Trade, Industry and Energy.
We further expanded our global reach by incorporating t'order America.

Our Offices

  • off_01

    Seoul

    Global HQ

    Overseeing
    all operations &
    strategic initiatives

  • off_02

    Atlanta

    Head Office

    Spearheading
    the entire U.S.
    business

  • off_03

    LA

    Sales Center

    Focusing on
    regional market
    growth

  • off_04

    Vancouver

    CX Center

    Delivering
    exceptional support
    for NA